The internet museum of your childhood

What did the world look like when you were 10?

Step back into the Saturday mornings, school lunches, mall stores, songs, and local details that made your childhood feel like home.

Start with the sample. Personal Rewinds are opening soon.

Backstory / RewindSample edition
A quiet neighborhood street at dusk

Your era

1998

American childhood, before every memory lived online.

Pocket fun

Saturday, October 12

You are 10 years old.

The world you knew is still here. It just needed a little rewinding.

Your hometown

Cottage Grove, Minnesota

Remember this?

October 1998 / Sample rewind

A world, told in the details.

Your Rewind is a scrollable collection of memory starters—specific enough to make you say, “I completely forgot about that.”

See all 20 chapters
01

Saturday Morning

Cartoons at 8. Cereal at 9. Outside by noon.

02

Christmas List

Game Boy Color · Pikachu · a new bike

03

Your Internet

AOL keywords, guestbooks, and a screeching modem.

04

School Cafeteria

Rectangle pizza and a carton of chocolate milk.

05

Radio

TRL favorites, burned CDs, and the songs you knew by heart.

06

Video Store

Friday night aisles. One new release. Be kind, rewind.

07

Toys

The one thing every kid wanted that year.

08

The Mall

Food court fries, window shopping, one perfect Saturday.

The 20-card experience

Not a feed. A childhood you can wander through.

From what was on TV to the restaurant you only went to after soccer practice, each card gives one part of the memory room a light switch.

  1. 01Saturday Morning
  2. 02Christmas List
  3. 03Your Internet
  4. 04School Cafeteria
  5. 05Turn on the Radio
  6. 06Video Store
  7. 07Toys
  8. 08The Mall
  9. 09Movies
  10. 10Snacks
  11. 11School Supplies
  12. 12Family Computer
  13. 13Clothing
  14. 14Today’s News
  15. 15Sports
  16. 16Your Bedroom
  17. 17Vacations
  18. 18Your Hometown
  19. 19After School
  20. 20Your Year in Review

Memory is better with company

Send this to someone who grew up with you.

The best part of remembering is the message you send right after: “You had this too, right?” Every Rewind is designed to start that conversation.

Explore a shareable sample

A message from your 1998 Rewind

“We used to spend an hour deciding which movie to rent.”

Jake was 10 in 1998. Start yours
1

Generate

A collection built around your year, place, and age.

2

Remember

A detail lands. Then another. Then a whole Saturday.

3

Share

Send the card to the person who will remember it too.

A Rewind book

Jake's
Childhood

1988–2006

Look what I remember.

Coming soon / keepsakes

My Childhood Book

$39

Digital early-access edition

When Backstory opens, you'll be able to turn the moments into a personal digital book: a cover, a timeline, and the world that shaped you. No checkout is available yet.

  • A personalized cover
  • Your years in a timeline
  • Memory cards made tangible
  • A future gift for family
See the sample experience

Good to know

Before you rewind

Your past is waiting

Look what you remember.

Preview the 1998 Rewind